Small Business Saturday, held this year on November 28, usually marks the start of the holiday shopping season. People are encouraged to shop small and visit local commercial corridors. Small Business Saturday celebrates local small businesses, the people who run them, and the important impact they have in their communities. But your support for small businesses doesn’t have to begin and end on Small Business Saturday—local shops and entrepreneurs need your business now more than ever. 

Neighborhood businesses are the heart of communities across Philadelphia, providing jobs and goods and services for residents. While holiday shopping will look different from previous years due to the COVID-19 pandemic and the health precautions in place, there are still many ways to support local businesses throughout the season.

Here’s what you can do right now to support local businesses, safely: